TikTok, a platform for short videos, releases an annual year-end report that highlights the most popular videos of the previous year among its Pakistani user base, with 2024 quickly approaching.
The platform examines what kept its users addicted to the app, spending their time enjoying both local and foreign material, with a focus on the most popular video content from this year.
According to TikTok’s research, “trending content took over For You feeds around the world in 2023, especially in the entertainment, lifestyle, education, and sports categories.”
Pakistanis’ obsession with cricket meant that one of the most watched videos on the app was of Indian sensation Virat Kohli and national team bowler Haris Rauf meeting during the World Cup.
The Pakistan Cricket Board (PCB) shared the video, which became a public favorite this year.
According to the report, viewers were enthralled with the humorous skits directed by Momin Saqib, the delectable meals created by Chef Samiullah, and the beauty looks created by actor Syeda Tuba Anwar for her programs. All of these content pieces were kept on everyone’s “fav lists.”