Following the release of YG Entertainment’s significant contract update, BLACKPINK and the company find themselves at a standstill.
In a statement to the South Korean news site Xsportsnews, YG Entertainment informed the four members of the K-pop girl band—Jennie, Jisoo, Rosé, and Lisa—that their separate contracts with the agency will not be renewed.
“We have decided not to proceed with additional contracts for the members’ individual activities,” the translated statement from Soompi stated. We will exert every effort to bolster BLACKPINK’s endeavors, and we will heartily applaud each member’s unique endeavors.”
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Jennie just introduced Odd Atelier (OA), her own label, a few days ago.
Declaring that it was “a space that aims to create new things that attract attention in a different way from what is usual or expected,” the singer said that she had founded the company in November 2023.
In early December 2023, the four members of BLACKPINK “signed an exclusive contract for group activities” with YG Entertainment. It came after several months of talks that had started as early as July 2023.