The news of Prince Charles and Kate Middleton’s surgery was discreetly revealed by the palace and King Charles.
The 75-year-old king decided to make the announcement jointly in order to make it seem “less serious.”
“One can only speculate on why this approach was taken, but its fair to say that coupling news like this forces the more serious matter to share airtime with the smaller piece of news making it appear less serious,” said Priscila Martinez, CEO & Founder of The Brand Agency, in an interview with Express.co.uk.
By hiding the more important statement under irrelevant headlines, this tactic can make it obsolete by the time additional information becomes available. It’s a very clever move to prevent the dissemination of something dangerous.”
“The royals are strategic with their communications, both when they share a statement and when they choose to remain quiet; it says a lot,” adds Ronn Torossian, a different PR expert, to Express.co.uk. The fact that these two announcements were made on the same day is not by accident.
“Although both processes are appropriate, they are not simultaneously taking place at the time of the statement. The palace made a wise decision by doing this, as there is now only one account, rather than two, on the royal family’s health.”Disclosing Kate’s health status lessens the impact of learning about King Charles,” said the much renowned person.Ms. Martinez went on, “The palace may have intended to make two major announcements almost at the same time for a very good reason: this strategy only generates one news cycle. Experienced journalists are aware that the longer a news cycle is produced, the more airtime you give any particular issue.